At one point or another, you likely realized how important it is to be visible on social media!
Maybe you tried to give it the 'ole heave-hoe and realized that it's A LOT OF WORK...
We live in an age where the content you put out there can influence a person's decision to do business with you... and it's not just millenials creeping your profiles anymore.
Having a meaningful presence on Facebook and Instagram gives your clinic credibility and helps you stand out from the others.
Traditional "marketing" in dentistry tends to have a focus on treating disease or cheesy pictures of humans with perfect teeth as white as the driven snow... and that just doesn't resonate with people anymore!
Many humans struggle with dental shame and have low self-confidence around their smile and their oral health.
Upwards of 60% of people have varying degrees of dental anxiety, so if offices are posting about treatment options or just defaulting to unattainable perfect smiles, they're literally turning patients away.
Prevention focused marketing celebrates a shared health centric vision between leaders, team members and patients!
It helps build trust within your community and supports the greater good even if they aren't ready to choose you as a health care provider (right this second).
-Nicole Kielly RDH